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How Zap Makes Real Estate Easy

Zap App for Real Estate

The right real estate apps are priceless. They can help real estate agents manage leads and find new prospects, and they can also provide invaluable marketing help. In short, real estate CRMs can help you be a more effective real estate agent.

Unfortunately, few real estate apps do all this. On the contrary, most real estate apps meet just one or two needs.

That means many real estate agents use a variety of software programs. We use one to manage our website, another to collect information about prospects and leads and a third to manage relationships.

While some apps have basic integration, most software doesn’t. That means real estate agents spend lots of time managing their tools.

Managing so many software programs means agents need significant IT skills. Time learning and troubleshooting real estate software is time away from clients. It’s inefficient and can have a big impact on your bottom line.

Realtors are in the business to sell houses, not to manage software.

It’s not ideal for sellers or buyers, either. Disconnected software programs slow down the buying process. Critical information about what they’re looking for gets lost between client management programs. Homebuyers may miss out on a great home because of slow communication or misplaced information.

This is why we’re highlighting a full-service real estate apps that help to fix the problem: Zap. We’re also answering agents’ most pressing questions about how Zap works and how it helps agents.

Integrated real estate apps like Zap can help agents build their client base, market themselves better and sell homes more effectively. By using a single, easy-to-learn program to manage their businesses, real estate agents can get back to the business of selling homes.


What Is Zap?

Zap is primarily a customer-relationship management (CRM) tool for real estate agents. You might have worked with similar tools like Contractually or Insightly.

CRMs help you keep track of relationships with clients. They’re used to help real estate agents manage prospects, leads and clients.

Basic CRM software is the next step up from an address book. Like a contact list or address book, they include contact information for prospects. They can also include:

  • History of previous communication
  • Information about home preferences
  • Notes about where they are in the home-buying process
  • People at your company the prospect has connected with
  • Other connections youmay have with a prospect

Zap used as CRM

Since knowing your clients is essential for successful real estate agents, it’s no surprise that Zap focuses on relationship management.

However, unlike other real estate apps, Zap is an end-to-end software solution. It can also be used for:

  • Lead generation
  • Marketing and website hosting
  • Incubating prospects passively
  • Communicating with clients
  • Recording insights on homes
  • Predicting which prospects are beginning the home-buying process
  • Tracking performance

One of Zap’s key features is the zap score. This is a score used to predict which prospects are starting the home-buying process. Prospects with higher scores are more likely to buy soon.

Real estate agents can use the zap score to focus their efforts. By focusing on active prospects, real estate agents can manage a larger prospect pool and make more sales.

Zap was initially developed as an in-house solution to the fragmented real estate app market. Zip Realty wanted a streamlined IT solution for its real estate agents.

However, as Zap grew, it became so popular that Zip Realty began offering the product to other real estate agents. That caught the attention of Realogy Holdings Corp., the largest Real Estate conglomerate in the world. Realogy owns the following Real Estate brokerage brands: Century 21, Coldwell Banker, ERA, Better Homes and Garden, Sotheby’s, and now Zip Realty. Realogy recently acquired Zip Realty for about $166 million. Their plan: Use the Zap CRM across all their brands to help their Real Estate agents become more efficient.

The implementation of Zap at Realogy started last year. Just a few brokerages are using the Zap platform. Century 21 ® was among the first brands to get the Zap platform. And Century 21 chose, CENTURY 21 Core Partners, as one of the first offices to get Zap.

Zap was implemented at CENTURY 21 Core Partners at the beginning of 2016.

How Does Zap Streamline My Real Estate Business?

Many real estate agents struggle with piecing together information from different software. It’s common to use one program to manage prospects and another to work with clients. While this can work, there are several problems with this approach.

First, most real estate agents aren’t IT specialists. Who becomes a real estate agent because they want to troubleshoot software problems? If you’re using multiple programs to manage your business, you’re probably spending too much time providing tech support.

Second, it’s easy to misplace important information about clients or prospects. Most business-management software isn’t integrated with other programs. That means critical information in one program isn’t shared to another. This increases your chances of overlooking critical communication or information.

The more time real estate agents spend managing apps, the less time they have to spend selling houses.

Zap puts real estate agents back into the real estate business. An integrated business-management program means we spend less time on technology. We have more time for selling houses. That leads to more sales.

Integrated Program For Zap


Is Setting up Zap Difficult?

One of our biggest concerns about new software is how difficult it is to use. We’ve found that Zap is simple to use and easy to learn.

It’s easy to get started using Zap. Zap provides each broker and each agent within that broker with a responsive website (that displays perfectly on desktops as well as any mobile devices) and an app for both Android and IOS.

A client can register through the website or the agent can add their client’s information to Zap for them. From there, Zap will connect with your clients’ accounts through the websites or the app. It will populate their contact information, preferred method of contact and where they are in the home-buying process. A single login allows clients to jump from one device to another, while keeping all their favorite homes and other settings, just as they were on the last device they were using.

Zap will also generate a zap score for each of your prospects. Higher zap scores mean prospects that are more likely to buy a home soon. You can use this information to prioritize your client list.

Although Zap automatically populates your client information, you can still customize it. You can make notes about client preferences or in-person meetings. You can also note unique features on home photos and send them to your clients.

How Do I Access Zap?

Zap is available as both desktop software and as a mobile app. While you can use Zap on your laptop, it works just as well on mobile. Your laptop and mobile versions of Zap will sync so you’re always up to date.

When you’re traveling, laptops aren’t always the easiest way to work. Real estate agents in particular spend a lot of time working out of the office.

That’s why the most recent addition to the Zap platform is its Broker/Agent mobile app. The mobile app includes all the features of the Zap desktop app. It also includes a few extras, like geolocation and touch-to-call. With the geolocation features, agents can add comments and notes to a property’s description while they’re on-site.

The mobile dashboard is set up to match the way real estate agents often work. Both the desktop version and the mobile office contain tools to help you prioritize your work each day. These include:

  • Market trends and analysis
  • Calendar
  • Task list
  • Email alerts

Will Clients Notice a Difference?

Because Zap is an app for real estate agents, your clients won’t see a difference. They won’t need to download extra programs or create more accounts to reach you.

What they will see is better communication. Because integrated apps streamline communication, your clients will see faster responses to messages. They might also see showings arranged more quickly. All this means they can find their perfect home faster.

Clients love Zap!

To experience our Zap client website: click here

To download our Zap client app: click here

Using Zap to Grow Your Business

Zap includes a powerful lead-generation component. You may already use similar programs, like the Powered by Zip referral network. If so, you might be familiar with some of the tools you’ll find in Zap.

There are key differences between Zap and other lead-generation programs, too. Pricing and personal branding are two key differences.

Many lead-referral programs require agents to pay a percentage of any home sales generated by their referrals. Zap does not. You’ll pay one flat fee to use Zap, instead of a percentage of sales.

Zap also offers more personal branding abilities than many lead-generation programs. You’re not required to cobrand your website or other marketing materials. This gives you more flexibility to create marketing materials that appeal to your clients.

  1. What Types of Marketing Materials Does Zap Offer?

Zap’s consumer-focused products include lots of marketing options. Many of these are designed to help you focus on marketing yourself to a local audience. Some of these tools include:

  • Map of recent activity
  • Expert insights
  • Customer reviews
  • Seller center showcase

This type of hyper-local marketing is more personal, and tends to get more potential clients interested in your website. That means lots of potential clients see your name – and your expertise. These high click-through rates increase both your prospects and active clients.

  1. Can I Use Zap to Monitor My Marketing Efforts?

Yes! You’ll have access to plenty of behind-the-scenes tools to see how your online marketing is performing. These tools allow you to track website views and click-through rates over time. You can try out and compare different marketing strategies.

  1. What About Marketing Assistance?

Zap also offers real estate agents a number of tools to improve their marketing. You’ll have access to a full database of real-estate centered sales tutorials. You can use these to try out new marketing approaches, improve your presentations and update your website.

Decoding the Zap Score

Zap scores are a key component of the Zap platform. They’re designed to help you speed up your work as a real estate agent. You’ll see these scores beside each of your clients on the Zap platform.

Much of the work that goes into creating and customizing a zap score happens behind the scenes. Many agents have questions about what they mean and how to use them.

  1. What Is a Zap Score?

The zap score is a number assigned to all prospects and clients you add to the Zap platform. It ranges from 0 – 100. Higher numbers mean the client is likely to buy a home soon. Lower numbers mean the client is not likely to buy soon.

What is the Zap Score

  1. Where Does the Information for a Zap Score Come From?

Zap collects information about your prospects’ activities. This information can include:

  • Numbers and types of favorite homes saved
  • When they’ve requested home showings
  • How often they log in to ZipRealty
  • Their preferred method of contact

Zap uses a proprietary algorithm to predict a customer’s likelihood of buying a home. Zap analyzes a user’s history for trends that correlate to different phases in the home-buying process. When it notices that a prospect is likely to buy soon, it raises that prospect’s score.

You’ll see similar predictive software in use by big retailers like Wal-Mart and Kohl’s. Dating sites like eHarmony and use similar algorithms to match users.

  1. How Do I Use the Zap Score?

You can use the zap score to prioritize which clients are closest to buying a home. Once you know this, you can choose where to spend your time more effectively.

Most real estate agents have more prospects than active clients. Only a small percentage of those prospects become active clients. Reaching out to a prospect at the right time can help you turn them into an active client. However, reviewing your prospects regularly is time-consuming.

This is one of Zap’s biggest benefits. You’ll reduce your workload by using Zap to manage your prospects.

Zap cuts back on your workload by managing your prospects for you. It reviews your prospects’ real estate activity regularly. When a prospect’s zap score goes up, Zap will suggest you reach out to them.

  1. Does the Zap Score Help Homebuyers?

Yes. Zap scores track information about your client’s preferences over time. When they’re ready to buy, you already have a wealth of information about what they like. Knowing what a client is looking for can help you find them the right home faster.Track Preferences for Zap

Many prospects browse homes online before they’re ready to buy. These people are trying to determine what they like, need and can afford. By identifying these browsers early, you can reach out to them when they need help.

The rest of the time, you can depend on Zap to passively manage your prospects list for you. It will alert you when a prospect needs your help. This passive prospect management is another way that integrated real estate apps can make an agent’s life easier.

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