Winter is a time of indoor activity, celebration and reflection. That’s great for spending time with family, but it’s not as great for selling a home. But just because the winter months have traditionally been the worst period to sell a home, that doesn’t mean its impossible or even inadvisable. Here are some tips for getting your home on the market and maximizing its sale during the coldest months of the year:
- Timing: Conventional wisdom suggests winter is the worst time to put a house on the market. Instead, many consider late spring and early summer to be the best time because there’s ample time and good weather for families to get moved in and settled before the school year begins. However, there are advantages to putting your home on the market in winter, when competition isn’t as fierce.In winter, both buyers and sellers have an easier time managing the opportunities, simply because there are fewer. If you need to sell in winter, know going in that few people are making home decisions in mid-to-late December. Be patient, though, and keep your home in good shape. The buyers will return in the New Year.
- Lighting: Winter days are short and dark. That’s why it’s so important to keep your home well lit around the clock. You never know when someone’s rolling through your neighborhood to look at homes for sale. Make sure the front of your home is shining brightly, and give those prospective buyers a reason to learn more about what your home has to offer.
- Staging: Staging is always important, but winter offers a few specific opportunities. First, make sure your home feels warm. Consider a fire in the living room during showings. Make sure the interior of your home is well lit, and drape throw blankets over the backs of chairs.
Also be sure to clear pathways, driveways and sidewalks. You might even want to consider limited holiday décor if you’re selling in December. Know when too much is too much, but classic holiday decorations can provide the warmth and lived-in feel you’re looking for.
- Emphasizing: Make sure to emphasize spaces that are particularly valuable in wintertime. If you have an outdoor fireplace, make sure to demonstrate how usable it is during the coldest months. If you have a basement or other indoor area that makes for great playroom or entertaining zone, be sure to display just how valuable it is in December, January and February. Fun and relaxation seems to emerge on its own in spring and summer. Make sure your prospective buyers know how fun and relaxation emerge in your home during winter, too.
- Pricing: Price the home fairly based on comparable properties. Be flexible about the market and realities of the time of year you’re trying to sell. But also stand your ground and make sure you’re getting fair value for your home.
At CENTURY 21 Core Partners, we help homebuyers and sellers year round. Our team of agents is experienced and knowledgeable, and we can provide expert guidance as you sell your home during the challenging winter months. Contact us today and talk to one of our agents about your home and the opportunities to maximize its sale.