The Importance of Using an Agent When Selling Your Home

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    If you’re selling your home, you’ve probably considered the pros and cons of using an agent vs. selling by owner. Many individuals think that selling by owner will save money. However, if you choose the right agent, you’ll find that hiring a professional will actually be the real money saver. Here are a few things to consider as you make your decision:

    Attention

    When you’re selling your home, it’s important that your listing gets in front of as many eyes as possible. A real estate agent will have access to the Multiple Listing Service (MLS), which informs other real estate agents that your home is for sale. An agent will also have access to in-office colleagues that may have clients looking for a home just like yours.

    In addition to the MLS and office grapevine, a good real estate agent will come up with a comprehensive marketing plan that includes a strong online presence. When selling on their own, homeowners are usually left with only a front-yard sign and a few ads placed online or in publications.

    Experience

    An effective real estate agent is closing deals for both buyers and sellers on a regular basis. That means he or she can offer real-time experience and insight into what’s working and what’s not working. An agent is only successful when you sell your home for the highest price possible, and you can count on good agents providing reliable, trustworthy service as they work to maximize your home’s value.

    Perspective

    It can be difficult to see your home for what it is. A real estate agent can provide a fresh and objective perspective as you consider how to price and stage your home to sell. Pricing is important in drawing buyers and ensuring that you’re getting the best return on your investment. If you price too high, your home will linger on the market. If you price too low, you’ll leave money on the table. Staging is also important to ensure that your home looks its best when prospective buyers look at it.

    Skills

    An experienced agent brings real skill to the table. They can help you select the most attractive buyers — ones who will qualify for financing and give you the fastest and best return on your home. They can also manage negotiations. A home seller is going through the process only once every few years, but a home seller’s agent is going through the process over and over. Your agent gains experience and develops skills along the way, so as long as you find the right agent, you won’t make any first-timer’s mistakes.

    Efficiency

    If time is money, a good real estate agent can certainly provide cost savings. There are so many things that go into selling a home — including the home and market evaluation at the beginning, pricing and showing the home, negotiating its price, and finally selecting the right buyer, handling paperwork and facilitating a closing. This process may be overwhelming for a home seller, and it may take a lot of time. An experienced real estate agent knows the process and how to navigate it quickly and effectively.

    A good agent can also pay for him- or herself by adding value to the process — and boosting the return you get on your home. Get obligation-free advice from talented real estate professionals when you contact CENTURY 21 Core Partners today.

    photo credit: Home For Sale Sign via photopin (license)

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