Showing your home at an open house is an excellent opportunity to showcase your property’s positive attributes and engage a large number of potential buyers in one instance. Having a wide range of people attend your open house — even if they have no intention of purchasing the home or are just being curious about the property — is a great way to encourage individuals to discuss the house and provide valuable and informative feedback, or possibly even make an offer.
With the right preparation and shine, having an open house is a great way to sell your home. Many real estate agents estimate that 20 percent of their homes sell during an open house.
Tips for Hosting a Successful Open House
The best way to sell your home during an open house is by paying special attention and care to the extra details. When buying a home, most people are making a decision based on emotions, and not entirely on financials or logic. So, when you prepare your home for an open house, work with your real estate agent to create a one-of-a-kind property that potential buyers can’t ignore.
Keep these tips in mind to ensure you host a successful open house and quickly sell your home:
- Widely Advertise: No one can attend your open house if they don’t know about it — at least one week before the date of your open house, place colorful, eye-catching advertisements around your neighborhood or on local bulletins, real estate websites and social media. The best times to schedule an open house is during a Sunday afternoon between two and four hours long. Make sure the weather on the date you’ve chosen is pleasant and not near a holiday. On the day of your open house, place signs, balloons and other colorful markers throughout your neighborhood and major intersections leading and encouraging buyers to check out your home.
- Set the Scene: When a potential buyer enters your home, you want to create a luxurious, clean and stunning presence they can see themselves in, not a family home where you’ve lived and enjoyed for many years. Remove any cars from your driveway and ask neighbors to avoid parking in the street throughout your open house. Set the scene inside your home. Keep the space well-lit by opening drapes and window treatments and turning the lights on in every room. Have soft music playing and set the temperature to a comfortable setting, so visitors want to stay, and avoid using overwhelming air fresheners. Stage certain rooms with wine glasses or other lush items to give the illusion of a relaxed, desirable lifestyle. If possible, arrange for guests to enjoy refreshments or snacks.
- Stay Focused: While setting up a desirable home is crucial, don’t forget the reason you’ve scheduled the open house — to encourage potential buyers to make an offer. Set out four-color flyers with critical points and features about the home that visitors can take with them and easily peruse. Also, have brochures with financial information and options available and other major, pertinent documents like warranties, comps, inspection reports or blueprints that may include tempting information for buyers.
By keeping your home fresh and welcoming and taking the care to add specific touches, you can have a successful open house and encourage visitors to make an offer — especially if your home is priced well and in a desirable location.
Ready to Sell Your Home? Call CENTURY 21 Core Partners
When you list your home with the experts at CENTURY 21 Core Partners, you’re assured attentive care, guidance and motivated professionals looking to provide you with quality service and ensure your needs are met. We have many years of experience working with homeowners throughout central Pennsylvania in the York, Lancaster and Harrisburg communities.
To learn more about our team and real estate services, call us today at 717-718-0748 or contact us online.