A recent study of 1,200 home buyers and sellers found that the most recognizable real estate brand is, you guessed it, Century 21®. So it may come as a shock to many to learn that this iconic company is undergoing a rebranding, with a refreshed color palette and new logo. But what is the reason behind this big change?
The New Century 21®
This change is a response to what we perceive as complacency in the real estate market. Increasingly, consumers are feeling that real estate professionals are taking them for granted. They expect that finding the right real estate agent and finally selling their home will be a painstaking and difficult process and that they can do nothing but go along for the ride.
As Century 21® has been a pioneer in the real estate world for so many decades before, the rebranding represents the company leading the way into the future, to let consumers know that Century 21® is not sitting back on its laurels and waiting for the business to come in. It is committed to providing actual value to the people who are putting their hearts, souls, time and money into buying or selling a home.
According to Chief Marketing Officer Cara Whitley, the rebranding campaign is also a way of highlighting the individual affiliated agents and brokers. Each agent has their own methods that work best for them, but Century 21® wants to showcase agents’ unique personalities and stories. The Century 21® System is more than just a network of brokers. It is an attitude toward providing quality real estate services.
Features of the New Logo and Rebranding Campaign
The sophisticated upgraded logo will still have the classic gold and black pattern. However, it will feature a refreshed color scheme and new graphics that gives the logo a more modern look and feel. The rebranding campaign goes far beyond just the logo, of course. You will also be seeing Century 21®’s new visual identity across multiple media platforms, including print, TV and social media.
An integrated partnership with ESPN is also key to getting the message out about Century 21®’s refreshed look and attitude. This will include a Century 21® brand sponsorship of “relentless moments in sports” to be shown on various ESPN social platforms.
More About the Century 21® Experience and Brand
The Century 21® System includes roughly 118,000 independent sales professionals in 80 different territories and countries united by a common commitment to pursue excellence in all things real estate. Century 21® and its partners maintain steadfast in our promise to constantly do everything possible to be your first choice when it comes to real estate.
Contact us today for the premier level of service you can always expect from CENTURY 21 Core Partners for real estate buying and selling in the York, PA area.