3D Tours for Sellers
In the modern world, when a person decides they are going to start looking for a house to buy, the first place they are going to look is online. More than half of all buyers found the home they eventually purchased online. Sellers who want to reach those online-first shoppers are going to need to use what they can to make their homes stand out from the crowd.
Click here to view a live 3D Tour of one of our listings
One way to make a house stand out online is through the use of virtual tours or a 3D walkthrough. Among home buyers, 48 percent said that virtual tours were a “very useful” feature when looking at properties online. While 43 percent of buyers under the age of 37 ranked the walkthroughs as very useful, they were most popular among buyers over the age of 53. About 52 percent of buyers from the ages of 53 to 62 ranked 3D tours as very useful, while 53 percent of buyers aged 53 to 61 did.
If you want to make your home listing stand out and increase the chance of your property selling quickly, adding a 3D real estate tour to your online listing might be precisely what you want.
What Are 3D Tours?
Welcome to the next level of home viewing. Pictures are nice. A picture slide with music is nicer. However, a 3D Tour invites a buyer into your home. These tours are a type of virtual reality and immerse buyers in a property. When a person navigates through a 3D tour online, it is almost as if they are walking through your home in real life.
A buyer can do a virtual walk-through of the home, moving freely, rotating their view 360 degrees as well as up and down. The movements of the tour are very similar to the head movements a person makes as they walk through a property. During a virtual tour, people can even go up and down the steps in a house.
One thing a 3D virtual tour is not is a video walk-through of the property and house. It’s not uncommon for real estate agents and sellers to confuse the two. But while the person behind the camera is the one in charge of navigating a video walk-through, the person on the other side of the computer or laptop is the one in charge of navigating a virtual tour. A video tour or walk-through might show a person what the inside of a house looks like, but it won’t give a potential buyer the chance to experience a home on their own terms.
Sellers who are looking to use virtual tours to market their homes have a few options. A dollhouse view shrinks the entire house down into a dollhouse-sized image and lets potential buyers jump from one floor of the house to the next. Another option for sellers is to purchase a floor plan style layout for the home tour.
Although nearly 90 percent of all home buyers consider photos to be very useful when it comes to checking out properties online, a virtual tour offers some things photos can’t.
When you look at a still image of a home, often, it can be difficult to get a sense of how the image fits into the rest of the house. In some cases, the photo might not be very good — it could show a tiny corner of the bathroom or be out-of-focus.
When a potential buyer goes on a virtual tour, they get to “walk” through the house. Suddenly, that tiny corner of the bathroom makes much more sense, as the buyer can see how it connects to other areas in the room. A virtual tour can also help a buyer see themselves in the property. During the tour, a buyer can click on certain areas of the property and get a sense of what it’s like in real life to stand in that particular spot of the house.
If you are interested in including a 3D tour in your home’s listing, there are a few things to look for in a company that will create the tour. First, you want to know if the company will use actual photos of your house — which look the most realistic — or if it will create a CGI-version of your property. It’s a good idea to get a sense of the type of tours the company has made in the past. Are they inviting and enticing, or is the photo quality poor? Do the tours give you a view of the entire property? Ideally, the more realistic and accurate the company can make the 3D tour, the better.
3D tour technology is brand new. Most companies offer it only for very expensive homes. Here at CENTURY 21 Core Partners, we are making 3D Tours available to all our sellers, included in our standard listing package when you list your home for sale with us. This is what sellers hire a broker to do: to better market their property for sale with the newest technology available.
Click here to view a live 3D Tour of one of our listingsand see if a virtual walkthrough is just what you need to sell your home more quickly.
Benefits of Virtual Tours
More than half of all homebuyers end up finding their home online, and the first move people make when looking to buy a new home is to search online before contacting an agent. First impressions are everything, so you want to make a lasting imprint when prospective owners find your listing.
Virtual tours offer benefits for everyone involved in a real estate transaction. Buyers tend to love them, and real estate agents who offer 3D tours tend to be able to attract more clients. Sellers who use the tours typically sell quickly, too.
A virtual tour is one of the most innovative ways to promote your home online. Here are just a few of the benefits:
1. Increases the Views You Gain Online
Listings that have a real 3D Tour receive more views compared to those without. Feeling like you’re walking through each room is more satisfying than searching through two-dimensional pictures or viewing a slideshow of the same pictures. Think of it this way: If you were looking for a house online and you came across two options, one with a tour and one without, which would you click on? Most likely the listing that had the tour, as it would provide you with a realistic view inside the house, and it would let you quickly see whether the property is a good match for your needs or not.
From a practical standpoint, home listings that have virtual tours and other images available are more likely to make it to the top of the search results pages, which usually means more people are apt to click on them and check out the properties.
2. Increases the Time Buyers Spend Looking at Your Home
Navigating through a virtual tour is a lot of fun. It’s almost like a game, one that gives a potential buyer the chance to pretend that they live in your house. Thanks to this grown-up version of playing house, people are going to spend more time on your listing page and more time thinking about your property.
The more time buyers spend looking at your home, the more likely they are to make a showing appointment or make an offer.
3. Provides Access to a Perpetual Open House
Open houses might be fun for some people — usually your neighbors who take the opportunity to drop in and check out your house and maybe enjoy a free cookie or two. There are also people who make a hobby out of going to open houses and stop by as many as they can just for fun. For sellers and agents, open houses can be a chore. There’s no way to guarantee that serious buyers will drop by the open house or that hosting one will lead to an offer.
Creating a virtual tour of your home is one way to offer a perpetual open house without having to stock up on cookies and having your agent spend a Sunday afternoon waiting. With a 3D tour, prospective buyers have 24/7 access to your home and can dismiss the extra step of working with real estate agents. You can skip the process of showing your home, and buyers can see your home on their own time.
4. Saves Time for Everyone Involved
Photos and video posted online can only show an interested buyer so much. There have been cases when a house seemed one way on the internet only to be completely different from what was expected in real life. When a buyer and their agent schedule a showing of a house that turns out not to be a good fit, it wastes their time. It also wastes the seller’s time, as that showing could have gone to a person who is genuinely interested in the property.
Virtual 3D tours can help pre-qualify your property and allow you to increase the number of showings by buyers who are genuinely interested in your home, while at the same time helping you avoid having unnecessary showings. Everyone benefits, including buyers and their agents and you and your agent.
5. Offers Immediate Information to Curious Buyers
The human brain craves novelty and information. When a potential buyer stumbles across a house for sale online, their first thought might be “tell me more.” The same is true when a person is wandering about a neighborhood and comes upon a “for sale” sign on a property. Offering a 3D walkthrough quenches a person’s thirst for knowledge. With a few clicks, they can see if your house is something that interests them or not. Even if they’re not looking to buy a property at the moment, offering a tour can give them an idea of whether or not the property might be a good match for a friend or relative.
Along with the virtual tour,if an interested buyer finds your house online, they can see instant details about the property, such as location, schools and mortgage information. They can also find specifics about the home, such as square footage, beds and baths, yard accommodations and any other unique features that set your house apart.
6. Improves Your Social Media Reach
Using platforms like Facebook, Digg, Twitter, Pinterest, Instagram and others helps increase your marketing reach. Sharing a 3D Tour of your home increases the impact of those postings. It even encourages online sharing. Online “word-of-mouth” does wonders to increase the number of prospective buyers you that look at your home. Social media posts with images, video, or in the case of real estate, virtual tours, get shared more often than those without visuals. Facebook posts with images have nearly 40 percent higher engagement rates than posts without and tweets with images are 35 percent more likely to be retweeted.
We have thousands of Facebook followers who will get to see and possibly share the 3D tour of your home with their friends.
7. Boosts Your Marketing Reach by Having Tours That Are Operative on Real Estate Search Engines
Social media is only one option when it comes to promoting your property. You will want to promote your house on many different real estate sites, and virtual tours are one of the most attention-grabbing tactics you can use.
You can’t ignore the value and popularity of real estate websites. In April 2016, Zillow had 83 million users and around 65 percent of the total online real estate market. During that same period, Realtor.com had around 40 million users. People are looking at real estate websites, and more often than not, they are finding out plenty of information about homes that might be right for them. Including a virtual tour with your property’s information is one way to make sure users of those sites get all the details they want and need about your house.
CENTURY 21 Core Partners will automatically send the 3D Tour of your home to all major websites, so no matter which website buyers are looking at, your 3D Tour is available to them.
8. Re-Ignites Buyer’s Interest
Once it’s put together, a virtual tour is easy to share with the world. Even if your house has already been on the market for a while, you can still reach potential buyers with a 3D tour.
A 3D tour can be a great way to spark or re-ignite buyers’ interest in your property, too. A tour can be an extra bit of enticement or a way to encourage buyers to take a second look at a house they might have moved past.
If your agent is in contact with several interested people, sending them a 3D tour can make or break a deal. It may be what they need to take one last look of the house to know it’s their dream home. Your agent can also send it to curious buyers to grab their interest.
9. Raises Attention and Boosts Your Home’s Presence
A virtual tour gives people a more realistic idea of what your home is like. It makes people pay attention to your home and can show them aspects of it that would be missed with regular photos or even with a video tour.
People prefer virtual tours because they are more interactive as opposed to stationary photos. Buyers can zoom in, see different areas of the house and get a bird’s-eye view, as well as more up-close details. Virtual tours are a fantastic way for people to explore a property on their own.
10. Increases Customer Interaction
Including a 3D tour of your home with its description turns your property listing into a video game. Instead of just looking at or reading about the house, people get a chance to experience it. Sure, they might not get to touch the countertops or turn the sink faucets on and off, but they will get a sense of what it feels like to move through the space.
Since virtual tours offer a range of different layouts, potential buyers will not only get to “experience” your home. They’ll get to see it from a unique angle. Buyers are not just able to walk through your house using the 3D Tour, but they are also able to see a “dollhouse” view of your home, showing all floor levels (basement included) at once.
Should I Have Both an Open House and 3D Tour?
Can a 3D tour replace an open house? In many ways, all signs point to “yes.”
To get started, let’s take a minute and explore the role of an open house and what usually happens after a seller decides to host one. Often, the goal of an open house is to let as many people as possible see a property. The thinking is that the more people who view the house, the quicker it will sell and the more likely it is that there will be a bidding war over it. That’s not always the case, though. In some areas, more than a quarter of properties that skipped the traditional open house end up selling for more than asking price, compared to just 17 percent of properties that held an open house.
Often, an open house doesn’t lead to a sale or even an increase in the price of the house. In a survey that asked them to rate how effective they thought open houses were, more than half of all real estate agents ranked open houses a 5 or lower. A score of 10 is “very effective” while a score of 0 is “not very effective.” Even real estate agents, who traditionally use open houses as a chance to gather new leads, find them to be not very effective.
In fact, people are just as likely to skip going to open houses when they are on the market for real estate as they are to attend one. About 50 percent of home buyers of all ages used open houses to get information about a property. Many more — about 95 percent — get the information they need about a property from a website.
Open houses also present risks to the sellers. If you aren’t careful to lock away your valuables, there’s a chance someone might take them. There’s also the risk that a visiting party will rifle through your medicine cabinet or scroll through your computer. Usually, it’s a good idea to have a person, such as a family member or real estate agent, keeping watch on each floor of the house. But that surveillance can make potential buyers feel uncomfortable as they wander through your home.
Creating a 3D tour of your house can replace the traditional open house. It’s also a lot more convenient for everyone involved. Potential buyers don’t have to give up a precious weekend afternoon to visit your property. Your real estate agent can spend their weekend doing something else, such as promoting your house online, and you don’t have to worry about packing up all your belongings or that something will get broken or stolen.
Like a traditional open house, a 3D tour can act as a “taster” for a potential buyer. They get to view the property and walk-through it, then decide if they want to take the next step and see it in person or even put in an offer.
Working With CENTURY 21 Core Partners
Professionals at Century 21® encourage all home sellers to take advantage of our 3D Tour services. If you live in a more remote location that’s hard for people to reach, 3D tours are a great way to capture your home & let someone truly walk through it before driving to see it in person.
We understand everyone has their own preferences, so we will also take professional HD pictures with an ultra-wide architectural lens so buyers who prefer pictures, can see your home at its best in a 2-dimensional setting.
When your home is one of the thousands listed online, it can use all the help it can get when it comes to grabbing and keeping people’s attention. Adding a 3D walkthrough to your home’s listing can be just what it needs to move from “ho-hum” to “must-see.” Are you interested in adding a 3D tour to your property’s listing? Contact us for more information about virtual tours.
RELATED: Floor Plans for Sellers
Recent Company Testimonials
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“Thanks Christian for all the help, and for always answer ours phone calls and email at moment, days and nights. You being bilingual was a plus. We already completed 3 deals with Christian since we meet him. Keep the good work.”
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“Stacey is very knowledgeable and courteous, she was always available if I had questions. I would definitely use her services again.”
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“Christian Maldonado was very trustworthy, helpful, knowledgeable and professional. I felt that he was always looking out for the best interest of all parties.He was always very courteous and prompt. I was extremely grateful for his help and would highly recommend him in the future.”
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“My family and friends had used Christian's services before for the purchase of their homes and always recommended him to my wife and me, they told us that Christian was always trying and looking the best for them. Now in the purchase of our home, we saw the way Christian was always working to get us the best loan for us and get help with down payment & closing cost from the seller and the State. He was always trying to find us the perfect house to call home. We would recommend Christian to our family and my friends without hesitation. Freddy A. Castillo y Michel Almonte De Castillo, York PA Mi familia y amigos habían usado los servicios de Christian antes para la compra de sus casas y siempre lo recomendaron a mi esposa y a mí, nos dijeron que Christian siempre estaba intentando y buscando lo mejor para ellos. Ahora, en la compra de nuestra casa, vimos la forma en que Christian siempre estaba trabajando para obtener el mejor préstamo para nosotros y obtener ayuda con el pago inicial y el costo de cierre de parte del vendedor y del Estado. Siempre intentaba encontrarnos la casa perfecta para llamar hogar. Recomendaríamos a Christian con nuestra familia y amigos sin dudarlo. Freddy A. Castillo y Michel Almonte De Castillo, York PA”
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“Eva Kelly was always able to answer our questions and explain things we were unsure of. I would definitely use her again.”
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“From start to finish, Heather was there for every question or concern I had. I would never think about using or recommending anyone else. Absolutely a great experience working with Heather.”
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“Eva was outstanding! We were in a tight budget situation and she told us from the start she was willing to work with us. She came through on her promise which was amazing. She made it happen!”
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“I am a hairstylist and John is one of my customers. I mentioned to him that my wife and I were interested in moving soon. He explained that he was a real estate agent and gave me his card. Later that day my wife and I called him and we never lost communication with him. He became almost like a friend. He felt our pain when offers fell, but he never got discouraged and kept us positive and moving on. He kept saying there is a home for you, and we will find it. It seemed like it took forever, but we found our forever home. John was ecstatic right along side of us. I will be referring him to other customers of mine that need an agent. John went above and beyond. Both my wife and I will miss working and talking to him daily. LOL”
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“John is simply AWESOME!!!! We could not have asked for a better guy to help us find a new home. John was always available to answer our questions and was very responsive to our needs. We would HIGHLY RECOMMEND John to anyone looking to buy/sell a home. I truly believe that you would be hard pressed to find anyone better.”
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“When I met Stacey for the first time she made me feel like she was really interested and help me to understand the process what to expect about looking and buying a home. at the first showing I knew that I was going to stay with her, I was previous that I should try other Brokers not just one, but I was very much satisfied with her knowledge time and patient with me to the end. She really did help me alot.”
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“I knew I had to have Heather Bradley as my agent. I trusted her to look out for my best interest and to find the right home for me. I had a very specific list for my home search and Heather worked relentlessly to find the perfect fit. She is detail oriented, professional, and so pleasant to work with. Heather went above and beyond to ensure the entire process went smoothly. I can’t thank her enough! I highly recommend Heather Bradley!”
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“We live 250 miles from where we were buying a home. Heather made it easy for us by keeping lines of communication open, until we narrowed in on what we wanted in our pric range. She offered insight and expertise that was invaluable.”
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“Edward was our agent in the past (he helped us sell 2 homes, which both homes sold within 5 days and now he has helped us purchase a home. He is an excellent agent.”
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“Scott Wilburn was extremely knowledgeable about the sale and purchase process including property values in the area, location information and most importantly, helping me find a home that included all of my requirements. He made himself available to discuss any questions that I had and made the process as easy as possible. I would recommend Scott and Century 21 Core Partners to anyone looking to sell or purchase a home!”
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“I enjoyed working with Dwayne; he never made me feel uncomfortable. He was friendly, helpful and always respectful. I would recommend him to anyone who expressed the need of a real estate professional. If I had the need in the future, I would not hesitate to call him. Thanks, Dwayne!”
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“Dwayne was excellent. He knew what we were looking for and moved at our pace. At no point did we feel pressured or rushed. Great job Dwayne, thanks again!”
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“Susan is a true professional. She’ll fight tooth and nail for her clients and always go the extra mile...she was truly a pleasure to work with. She always made me feel like I was top priority and her only client. She will certainly get any and all my recommendations and/or referrals. Top notch agent in every way. Again, can’t say enough positive things about Susan.”
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“She helped my mom buy her house and was extremely helpful and attentive throughout the entire process. I knew that she would be awesome helping me with buying my first home. She was honest, timely, and extremely helpful with helping me choose my new home. Anytime I had a question she would answer back almost immediately. Eva is amazing.”
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“We have used many real-estate persons over the pass three decades and Michael Segarra is the best hands down.”
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“We had the pleasure of working with Stacey Sechler for our recent home sale. From start to finish Stacey was very responsive, kind, knowledgeable and a constant professional. She is top notch and can’t be beat! We had a great experience!”
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“Stacey sold my parents their house. She came highly recommended. She was amazing with my house deal. She went over and above always to work out any issues. I'm so happy to have worked with Stacey. Stacey was always there for me and ran the extra mile to make sure everything not only got completed but on time. She was very attentive and made things as smooth as possible for me during the transaction. Stacey was perfect with her communication throughout the whole process of me purchasing my home. She was also very knowledgeable when I would ask a million questions because some things I did not understand or would become stressed about and she would always calm my fears and answer me quickly and concisely. I'm just so grateful that I had Stacey during the purchase of my home representing me and walking me through everything. She was very helpful, very attentive. She's very down-to-earth and very approachable and always made me feel very comfortable. I would highly recommend Stacey. She even made home baked cookies to bring to my Settlement. She is awesome!”
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“Was a very nice experience to meet with Larry and Jen, they are very professionals, the really help us a lot. Thank you”
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“We had a difficult case (certain area, certain school, certain price and wants) and Eva was always supportive and understanding in our search. She was always there to help answer questions at any time, day or night. Eva did a fantastic job! We will use her in the future and recommend her to all our friends!!”
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“We had to have many conversations during this sale, we never had an issues communicating with Stacey is very attentive. If we needed an answer to a question or something like that it didn't matter where Stacey was we always got a timely response. Because of the issues to get the house to close, we are not sure we would of been able to work with just any agent. Stacey kept us calm and is a great leader.”
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“Stacey is the best! Always had time to answer questions and meet with us when needed. She knew what we wanted and helped to get us to our end goal.”
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“Eva was incredibly helpful throughout our entire homebuying experience. Her knowledge and efficiency really helped us to be able to trust her in knowing she will do whatever is best for us and our future home. I would recommend her to anyone.”
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“Muchas gracias Christian por tu ayuda para compar mi casa. Dios te bendiga.”
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“Stacey Sechler was a pleasure to work with. Besides being very knowledgeable of her craft, she was also very kind and honest. This was my first time buying a house and I felt she was looking out for me and not just trying to get a sale. She accommodated to my schedule and worked quickly to line up the houses I wanted to see. Once a house was chosen, the paper work process was prompt and easy and all negotiations were handled by Stacey and handled very well. I would recommend her to anyone who is currently looking to purchase a home. I cannot thank her enough and very much hope she’s still involved in the real estate profession when I go to buy my next home!”
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“Edward Gonzales was an absolute gentleman and professional. I felt supported just as much as the seller did. I would strongly recommend Edward to friends and family in the future. I love my new home and have no regrets whatsoever! P.S. LIz at the title company was top notch as well. Really appreciated them both being with me through the process. Felt like I knew them both forever. Smiles for Miles! Meredith Gerecht, York, PA”
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“She sold our house in 48 hours. I couldn’t ask for more :) Very quick to respond to emails.”
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“Scott Wilburn was a great resource as a first time buyer with a timeline. His communication was prompt and his knowledge of subject matter was extensive. Ensured that I understood what was going on and handled any questions that I had. From start to finish this process went smoother then I could of ever imagined. Highly recommend Scott to anyone looking to buy or sell a home.”
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“Edward did an excellent job finding houses that fit my needs. He understood exactly what I wanted and did everything in his power to find the right house for me. He was very professional yet laid back at the same time. He did not exhibit a pushy salesman demeanor and was very patient with me as I was a bit picky with my house search. I feel like we worked very well together as a team and we found the right house for me.”
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“More than professional.”
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“My house was a difficult property to sell due to the location, but Eva Kelly did not give up. From the beginning she put up a huge yard sign, placed adds and had great up to date pictures of my house. The last agent used pictures from when I purchased the house! Eva got people to walk thru the house, she had Open House's and did whatever she needed to do to sell this house! I am very pleased and very satisfied with the sale of this house. Eva went out of her way for me. I was already down in Florida with my fiance' who just recently contracted the flesh eating bacteria and he was in the hospital for over 2 months. Eva was my voice for me. She kept me in the loop and made me not really have to make any choices..she was wonderful an was on top of everything. I did not feel like I was just another seller to her. (Other agents had gotten me mixed up with other homes) Would use her again and would highly recommend.”
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“John really stuck in with us and did what ever was necessary to help.us get a deal done. Thanks so much John. John is a very upstanding person. He works.hard and is honest. He never gave up and was always had the answers we had.”
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“Eva is a great realtor! She really puts forth the effort to understand her customer and their needs. Would recommend her over and over.”
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“Jennifer was a great listener to the unique circumstances of this purchase and the unique situation I had. While we look at several properties they didn’t quite fit or just wasn’t what we were looking for inside. When I went further out of the price range I was looking when I found a house I thought might be the one, she was the first one to make sure that the price wouldn’t be an issue. Turns out that was the house and everything fell together nicely like it was meant to be. She is a great realtor with a great personality and makes home buying way and fun. Thanks Jennifer!!!”
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“Stacey was great! She did whatever it took to find and get us into a new home. Always available for questions and anything else we needed.”
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“Eva Kelly was extreamly professional and willing to go the extra mile for my family. Eva responded to every question and or concern instantly. If I had to do it all over again Eva Kelly would be the first contact I would make. If you are in the market for a new home I would strongly recommend Eva Kelly and her team to help you through the experience of purchasing a new home or property.”
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“Michael is a hard worker and is very dedicated to his clients. He had a good understanding of our needs and was very flexible. He went above and beyond to meet us at times that were convenient for our family. Michael knows a lot about the area and was able to help us to find our dream home! I would highly recommend using him as your agent!”
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“I couldn’t have asked for a better guy to work with. He listened to what I was looking for and answered questions I had along the way. Scott was a solid advocate for me throughout the process and it made my first home purchase less stressful knowing I had him to answer the inevitable questions that arose. I have and will continue to recommend Scott to others I know who are looking for a home.”
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“Susan was/is excellent. She works very hard and always gets the job done. Her approach is a breath of fresh air because she does not employ an over the top sales pitch and presentation loaded with false promises and unrealistic expectations. Instead she gives you honest answers and well thought out market research to achieve the best result possible. I will only contact her in the future when buying and selling properties.”
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“Michael was a phenomenal agent to represent us in selling our home. Michael provided excellent insight and used his years of experience to help us get our home sold for maximum dollar. He guided us from the initial tour of our home, through photos and showings. His excellent negation skills though home inspections made it a stress free experience for us and we breezed through closing. Michael was able ti iron out any bumps along the way for us and we were thrilled with the results. Onto of all of that Michael is a great person and an absolute joy to work with.”
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“Dwayne is knowledgeable about the market and a good problem solver. He is a good listener and is willing and able to adjust to my needs. I would highly recommend Dwayne to anyone interested in buying or selling a property.”
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“I would recommend Jenn to anyone looking for a home. She was kind and understanding, persistent but not a pest. Jenn is amazing! She got us a home perfect for our family and our needs.”
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“I would recommend Megan Bell to anyone. She was very responsive at all times of the day. She helped any way that she could. She was very nice and she was so accommodating. I had a great experience with her and if I still lived in the area I would use her again. You can’t go wrong with her service.”
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“Stacey knows the business well. I would definitely recommend her.”
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“Que us un ser humano excelente ecantodo que eya aiga.sido mi representante muchas gracias por sus servicios”
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“Personable, knowledgeable, professional - Dwayne's a topnotch agent!”
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“I would definitely recommend Jennifer Behr, she was very personable and knowledgeable of the area!!! She was great to work with, and I would work with her again!!! Frank Chalk”
